Mark Shuttleworth (Canonical): Commercial Models for the Robot Generation

In 2004, Canonical released the first version of Ubuntu, a Debian-based open source Linux OS that provides one of the main operational foundations of ROS. Canonical's founder, Mark Shuttleworth, was CEO of the company until 2009, when he transitioned to a leadership role that lets him focus more on product design and partnerships. In 2002, Mark spent eight days aboard the International Space Station, but that was before the ISS was home to a ROS-powered robot. He currently lives on the Isle of Man with 18 ducks and an occasional sheep. Ubuntu was a platinum co-sponsor of ROSCon 2015, and Mark gave the opening keynote on developing a business in the robot age.

Changes in society and business are both driven by changes in technology, Mark says, encouraging those developing technologies to consider the larger consequences that their work will have, and how those consequences will result in more opportunities. Shuttleworth suggests that robotics developers really need two things at this point: a robust Internet of Things infrastructure, followed by the addition of dynamic mobility that robots represent. However, software is a much more realistic business proposition for a robotics startup, especially if you leverage open source to create a developer community around your product and let others innovate through what you've built.

To illustrate this principle, Mark shows a live demo of a hexapod called Erle-Spider, along with a robust, high-level 'meta' build and packaging tool called Snapcraft. Snapcraft makes it easy for users to install software and for developers to structure and distribute it without having to worry about conflicts or inter-app security. The immediate future promises opportunities for robotics in entertainment and education, Mark says, especially if hardware, ROS, and an app-like economy can come together to give developers easy, reliable ways to bring their creations to market.

ROSCon 2015 Hamburg: Day 1 - Mark Shuttleworth: Commercial models for the robot generation from OSRF on Vimeo.